The place

Londonís Dock and New York's Chelseaó edgy industrial areas transformed into vibrant sophisticated places for urban living. but in Tampa you ask & Yes indeed, as you can now see for yourself óThe Place. Innovative architecture. Original interiors with flair Outstanding resort-style amenities and fitness center. luxurious club lounge. Near downtown, ybor City, arts and entertainment. Premier eHome system. Euro~style pedestrian friendly ambience. Creative and unique. like the people it will attract. Isnít that you?

Imagine your Saturday morning with outstanding resort-style amenities like an expansive pool, fitness centre, club lounge and Euro-style pedestrian floridly ambience. Visualize the impressive contemporary flair-open-plan.interiors for open-minded individuals (like you) with hardwood floors, high ceilings. Luxurious solid wood doors with frosted glass inserts and a prèmier eHome system. Picture yourself Living in the creative vibrancy of Channelside, near downtown, Ybor City, and entertainment, Turn your dream picture into realityócome and see it for yourself.

2004

More than 60 people got a glimpse Wednesday of plans for The Place, the latest of several development proposals that could draw thousands of residents downtown.

Developers unveiled the plans, which include between 180 and 220 condominiums, at a meeting of the District Council at the Florida Aquarium. Developers said it is too early to estimate how much the units will cost.

Most neighbors seemed to support the proposal, which is expected to go before the City Council in September.

"It's so magnificent that someone wants to build this here," said, a member of the District Council.

Key Developers Group president Fida Sirdar said several features of the proposed building are consistent with the artsy feel of the neighborhood. He plans to have subsidized artists' studios and free display space and street sculptures along sidewalks.

Markham, one of the area's first residents, said she supports the building, but has concerns about the city's ability to keep pace with the growth. In recent years, about 1,500 new residences have been proposed for the District, which now has about 20.

Markham said she hopes the city designates it as a Community Redevelopment Area. The designation could help address problems with traffic and drainage, by allowing additional tax revenues to be spent in the district.

The Place would include more than 10,000 square feet of retail space and 355 parking spaces and occupy nearly an entire city block,

Other features include a lap pool, trees and private cabanas above two levels of parking and organic gardens and a pet park on the roof.

Place yourself in the picture

Imagine your Saturday morning with outstanding resort-style amenities like an expansive pool, fitness centre, club lounge and Euro-style pedestrian friendly ambience. Visualize the impressive contemporary flair-open-plan interiors for open-minded individuals (like you) with hardwood floors, high ceilings, luxurious solid wood doors with frosted glass inserts and premier eHome system. Picture yourself living in the creative vibrancy near channelside, near downtown, near Ybor City, arts and entertainment. Turn your dreams picture into reality-come and see it for yourself. Londonís Docklands and New Yorkís Chelsea-edgy industrial areas transformed into vibrant sophisticated places for urban living. But in Tampa you ask? Yes indeed, as you can now see for yourself-The place model home opens today. Innovative architecture. Original interiors with contemporary flair. Outstanding resort-style amenities and fitness center. Luxurious club lounge. Near downtown, Ybor City, arts and entertainment. Premier eHomes system. Euro-style pedestrian friendly ambience. Creative and unique, like the people it will attract. Isnít that you?

As they say in tennis, key developers has served an "Ace" in the place

the Discovery Center and Model Homes for The Place, "I wish I could live in a place like thisÖ I think this will be the place to live in the next several years." Mardy Fish, world-ranked tennis pro who played on the U.S. team at the Davis Cup championship this December, made that same wish come true and bought a penthouse at The Place. "I love the quality, the detail from top to bottom, the architectural design and the location," said Mardy. "The Place has set a new standard with style for Tampa. "With accolades like this from such notable people, itís no wonder The Place is so successful and is already over 80% sold. Guaranteed pre-construction scheduled to start next spring. This is good news for Tampa. Many American cities, beginning in New York with Soho in the Ď80s and Chelsea in the Ď90s, have seen their edgy and industrial areas emerge into vibrant and desirable residential enclaves. Now, with the revitalization of Channel District and opening of The Place, Tampa is being seen in the same bright light. Mardy Fish recognized this: "I chose Tampa because is emerging and will soon have that big city feel. Itís the next most exiting urban city, like Seattle or Atlanta. I look forward to the energy and the convenience to everything.

A vibrant neighborhood

The place has a lot to offer. An industrial story, waterside location, resort-style amenities, unsurpassed entertainment and convenience to downtown. And cafés, boutiques and artistí galleries that give it a unique flair. Its active group, The District Council, has been highly involved in the areaís evolution. The Group was quick to support plans for The Place, thanks to the approach of Key Developerís President, "We wanted to offer a new standard for contemporary living for young professionals," "to be sensitive to the unique artistic nature and vibrancy of area, and enable residents to enjoy themselves without getting into their cars."

World-class luxury

When you see the model for the projectís two eight-story buildings, itís obvious why thereís so much support for vision and sales are so brisk. Working with enlightened architects and interior designers, The Place offer world-class luxury unprecedented in Tampa. Large European-style pedestrian-friendly sidewalks will draw residents in to boutiques, a deli, coffee shop, wine store, local grocery and a sitting area with umbrellas fluttering under a grand water fountain. Artistí studios, wall murals, sculptures and a community art center honor and enrich the neighborhoodís cultural strength. At the Discovery Center-on which Key Developers spent an impressive $1 million-the full-scale model home will leave you as breathless as Mardy after a championship set. The interiors are unconventionally wonderful, spacious and light, a result of the angular geometry, high ceilings, hardwood floors, full-glass balconies and sliding interior doors with frosted glass insert. The space is easily configures to your lifestyle, and there are a three color schemes to choose from. The delicious designer kitchen features a furniture-inspired island, wooden cabinetry, granite counters, Euro-style faucets, stainless steel appliances and splash of luminous color from glass mosaic tiles. Uniqueness continues in the baths with glass mosaic ledges, limestone counters and oversized porcelain tiles. And thereís a creative option-a sexy candle-powered urban fireplace. "Itís on the cutting edge of residential creativity."

Many reasons to buy

 Many buyers are attracted to the resort-style amenities, which include an expansive pool, spa, cabanas and lounge area (complete with a sand dune!), fitness center and club lounge. For other urban sophisticates, itís the low maintenance. Who wants to be mowing the lawns or painting the garage when you could be at an art opening or a game at the Forum? For a few, itís the fabulous eHome technology. And for the value conscious, itís the low interest rates and the fact that condos are now appreciating in value faster than houses.

Future residents at The Place can select floor plans for suites and penthouses ranging from 926 to 3,665 square feet, plus nine studios at 600 square feet, with prices ranging from the $180,000s to more than $1 million.

In addition, The Place will include a retail component. Sirdar said the property aims to host an eclectic blend of upscale European-style retail shops, including a sidewalk cafe, unique boutiques, local grocer and newsstand, artists' studios/galleries, wine store, day spa, dry cleaners and automated teller machines.

"We want our residents to be able to enjoy themselves without having to get into their cars," said Sirdar. "With what's happening in the district recently, I feel extremely confident we will succeed."

Each of the complex's 243 suites and penthouses incorporate innovative architecture that includes hardwood flooring, vaulted ceilings and full-glass balconies.

"When buyers leave the model, we want them to feel as though there isn't a better fit for them anywhere in the Tampa Bay area," said Sirdar. "We want to promote a walkable community, with art and function and flair."

 

 

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